Citizen Engagement

What is it?

The Internet gives government a real opportunity to give citizens a say in how they are governed...to create government of and by the people, not just for the people. It's part of the effort to make government more open to its citizens.

Web Managers play an important role in helping government managers engage citizens. Whether it's an online discussion, an online town hall, a blog that asks for comments on policy issues, or a "tweet" inviting comments, managers have many options. Web Managers need to explain the possibilities and help managers develop successful citizen engagement initiatives.

The important thing to remember about engaging citizens, from a web management point of view, is that the lead for engagement must reside with a program or subject matter manager. It takes significant resources, program/subject matter knowledge, and authority to review and act on input from citizens.

Resources

Content Lead: Sheila Campbell and Rachel Flagg

Page Updated: September 10, 2009