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Web Content Managers Workshop Presentations

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• PDFs require Adobe Acrobat Reader.
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Missed the annual workshop? You can still check out the wonderful resources that were presented at these events. Here we provide presentations, handouts, and discussion summaries from our Government Web Content Manager workshops and conferences. You'll find these valuable resources organized by topic.

Presentation Topics

• Content Review Process and Web Records
  
• Discussion Summaries
  
• Emergency Preparedness
  
• Future Trends
  
• Governance and Management
  
• Intranets
  
• Marketing
  
• Metrics
  
• Plain Language
  
• Requirements and Best Practices
  
• Search Engine Optimization
  
• Technology (includes Social Media and CMS)
  
• Tools
  
• Usability & Design (includes Top Tasks)

Content Review Process and Web Records

• Developing a Content Review Process
  (MS PowerPoint, 50.0 KB, 16 pgs, 9/2006)
  Rachel Flagg, HUD
• EPA Web Review (Content Review)
  (MS PowerPoint, 86.5 KB, 18 pgs, 9/2006)
  Jeffrey Levy, EPA
• Web Records: NARA RM Initiatives Relating to Websites/Web Pages & Digital Web Content
  (MS PowerPoint, 63 KB, 9 pgs, 9/2005
  Nancy Allard and Mark Guiguere, NARA )
  

Discussion Summaries

• 2005 Annual Web Content Managers Workshop, Washington, DC: Discussion Summary: Where Do We Go From Here? Ideas for the Future
  (MS PowerPoint, 40 KB, 1 pg, 9/2005)
  
• Denver Regional Workshop: Summary of Roundtable Discussions
  Web Content Managers Workshop, 7/2005
  
• Chicago Regional Workshop: Summary of Roundtable Discussions
  Web Content Managers Workshop, 6/2005
  
• 2007 Annual Web Content Managers Workshop, lunch roundtable discussions:
  • Ongoing grassroots communication
  • Social media
  • Managing content across agencies
  • Regular meetings of subject matter experts across government
  • Collaborate and leverage USA.gov as central point for government services
  • Information sharing
  • Reviewing government-wide policies

Emergency Preparedness

• Planning for Emergencies
  (MS PowerPoint, 45.0 KB, 10 pgs, 9/2006)
  Serenety Hanley, EPA
• Communicating Using Federal Websites in National Emergencies
  (PDF, 40 KB, 8 pgs, 9/2006, requires Adobe Acrobat Reader )
  Gwynne Kostin, DHS

Future Trends

• The Government Web Space in 2011: Predictions for the Future
  (MS PowerPoint, 9.96 MB, 55 pgs, 4/2007)
  Bev Godwin, GSA
• E-Government for Tomorrow's Citizens: What Will Today's Youth Expect from Government Websites of Tomorrow?
  (MS PowerPoint, 2.73 MB, 34 pgs, 5/2005)
  Lee Rainie, Director, Pew Internet and American Life Project

Governance & Management

• Web Governance at HUD
  (MS PowerPoint, 315 KB, 15 pgs, 9/2005)
  Candi Harrison , HUD
• Web Governance at Best-in-Web Organizations
  (MS PowerPoint, 2,356 KB, 16 pgs, 9/2005)
  Kit Fuller, USGS
• Implementing a New Web Governance Model
  (MS PowerPoint, 1,463 KB, 16 pgs, 9/2005)
  Dana Hallman, US Treasury
• Department of Defense Public Web Operations Governance
  (MS PowerPoint, 80 KB, 20 pgs, 9/2005)
  Terry Davis, DoD
• Educating Our Bosses
  (MS PowerPoint, 379 KB, 18 pgs, 9/2005)
  Janet Stevens, USDA
• Educating Our Bosses: The FAA Approach
  (MS PowerPoint, 865 KB, 13 pgs, 9/2005)
  Phyllis Preston, FAA
• Developing a Strategic Plan
  (MS PowerPoint, 135 KB, 14 pgs, 9/2005)
  Kate Donohue, US Treasury, and Janet Stevens, USDA
• Ideas for Developing a Training Curriculum for Government Web Managers
  (MS PowerPoint, 72 KB, 4 pgs, 9/2005)
  Sheila Campbell, GSA, and Candi Harrison, HUD
• Web Governance: An epa.gov Constitution
  (MS PowerPoint, 95 KB, 14 pgs, 4/2005)
  Dick Stapleton, EPA

Intranets

• Why Your Intranet is Critical: Helping the Federal Courts Through Hurricane Katrina
  (MS PowerPoint, 2.48 MB, 28 pgs, 9/2006)
  Clare De Cleene, US Courts
• Emergency Preparedness Program Website: Librarywide Information and Communication (Intranet)
  (MS PowerPoint, 508 KB, 11 pgs, 9/2006)
  Chris Testa , Library of Congress
• FSIS Intranet Site: A One-Stop Shop for Employees Development Process (Intranet)
  (MS PowerPoint, 838 KB, 17 pgs, 9/2006)
  Peter Rhee, USDA

Plain Language

• Plain Language
  (MS PowerPoint, 697 KB, 41 pgs, 9/2005)
  Pat Boyd, FAA
• Plain Language: Effective Writing for the Web
  (MS PowerPoint, 714 KB, 57 pgs, 6/2005)
  Annetta Cheek, FAA
• Plain Language
  (MS PowerPoint, 181 KB, 51 pgs, 4/2005)
  Annetta Cheek, FAA

Marketing

• Marketing Your Website: Success Strategies for Cross Agency Websites
  (MS PowerPoint, 10,498 KB, 23 pgs, 9/2005)
  Randy Eltringham and Barbara Goodno, DoD
• Marketing Firstgov.gov
  (MS PowerPoint, 17,394 KB, 35 pgs, 9/2005)
  Mary Levy, GSA

Metrics

• Tools for Identifying User's Top Tasks (Metrics)
  (MS PowerPoint, 290 KM, 13 pgs, 4/2007)
  Tim Evans, SSA
• The Evolution of CDC.gov (Metrics)
  (MS PowerPoint, 9.45 KB, 35 pgs, 4/2007)
  Cari Wolfson, Focus On U!
• Web Metrics at the US Geological Survey
  (MS PowerPoint, 1.45 KB, 14 pgs, 9/2006)
  Kit Fuller, USGS
• Web Analytics: Measuring the Value & Effectiveness of Your Website
  (MS PowerPoint, 498 KM, 3 pgs, 9/2006)
  Terry Davis, Department of Defense
• Effective eServices at SSA
  (MS PowerPoint, 688 KB, 19 pgs, 9/2006)
  Tim Evans, SSA
• Measuring Success at USDA's Economic Research Service
  (MS PowerPoint, 2,164 KB, 23 pgs, 9/2005)
  Gina Pearson, USDA
• Metrics Tools Basics
  (MS PowerPoint, 54 KB, 13 pgs, 9/2005)
  Joe Pagano, Library of Congress
• Usage Statistics: A Platform for Metrics Development at BLS
  (MS PowerPoint, 1,005 KB, 21 pgs, 9/2005) 
  Demitrio Scopelliti, Bureau of Labor Statistics, DOL
• Web Metadata: US Department of Education
  (MS PowerPoint, 299 KB, 16 pgs, 4/2005)
  Sheila Hamblin, ED
• Government Wide Metadata: A “Contact Us” Prototype
  (MS PowerPoint, 714 KB, 6 pgs, 4/2005)
  Russell O'Neill, GSA
• Metadata Overview
  (MS PowerPoint, 29 KB, 9 pgs, 4/2005)
  Sam Gallaher, HUD
• Web Metrics
  (MS PowerPoint, 891 KB, 26 pgs, 4/2005)
  
• Web Metrics: State of the FAA Web
  (MS PowerPoint, 748 KB, 7 pgs, 4/2005)
  
  

Requirements and Best Practices

• Meeting the OMB Policy Deadline
  (MS PowerPoint, 1.41 MB, 35 pgs, 5/2005)
  Bev Godwin, GSA, and Sheila Campbell, GSA
• Major Implications of A-130 for Federal Web Content Managers
  (PDF, 140 KB, 12 pgs, 7/2005, requires Adobe Acrobat Reader )
• Short Checklist of ICGI Web Content Policy and Guideline Recommendations
  (PDF, 26.2 KB, 1 pg, 7/2005, requires Adobe Acrobat Reader )
• Detailed Checklist of Requirements and Best Practices for Federal Public Websites
  (PDF, 97 KB, 12 pgs, 9/2005, requires Adobe Acrobat Reader )
• Implementing the OMB Policies: “Crosswalk” of Policies and ICGI Recommendations
  (PDF, 129 KB, 7/2005, requires Adobe Acrobat Reader )

Search Engine Optimization

• Basics of Search Engine Optimization
  (MS PowerPoint, 768 KB, 46 pgs, 4/2007)
  Bob Keating, SRA Touchstone Consulting Group

Technology

• Social Media: Transforming Communication Between Government and its Customers
  (MS PowerPoint, 4.71 MB, 67 pgs, 4/2007)
  Pierre Guillaume Wielezynski, The World Bank Group
• But I'm Not a Techie! Review of Technical Terms!
  (MS PowerPoint, 187 KB, 34 pgs, 9/2005)
  Alice Bettencourt, HSS, and Alan Vander Mallie, Commerce
• Content Management Systems
  (MS PowerPoint, 24 KB, 5 pgs, 9/2005)
  Tina Kelley, DOJ
• Preparing for the Change to a CMS
  Shelia Hamblin, and Kim Taylor, USDA
  (MS PowerPoint, 885 KB, 3pgs, 9/2005)
• CMS Overview
  (MS PowerPoint, 125 KB, 10 pgs, 9/2005)
  Bev Godwin, GSA
• Plone: A Content Management System
  (MS PowerPoint, 125 KB, 13 pgs, 9/2005)
  Chitra Mohla, NASA
• Choosing a Search Engine: FirstGov.gov
  (MS Powerpoint, 72 KB, 16 pgs, 4/2005)
  Susan Fariss and Bob Keating, GSA
• Choosing a Search Engine: HHS
  (MS PowerPoint, 75 KB, 21 pgs, 4/2005)
  David R. Baker, HHS

Tools

• The Web Content Managers Toolkit and You: Overview of WebContent.gov
  (MS PowerPoint, 299 KB, 10 pgs, 6/2005)
  Sheila Campbell, GSA

Usability & Design

• How to Re-Orient Our Websites Around Users' Top Tasks and Get Top Management Support
  (PDF, 56 KB, 50 pgs, 4/2007, requires Adobe Acrobat Reader )
  Alex Langshur, PublicInsite
• Principles of Website Design: Cases Studies From USDA.gov and FSIS.USDA.gov
  (MS PowerPoint, 3,080 KB, 21 pgs, 5/2005)
  Janet Stevens, USDA
• Know Your Web Audience Easily
  (MS PowerPoint, 900 KB, 15 pgs, 9/2005)
  Bill Trefzger, US Treasury
• Using Context to Inform Design
  (MS PowerPoint, 92 KB, 12 pgs, 9/2005)
  Nicolas Johnson, USDA
• Best Practices in Usability
  (MS PowerPoint, 75 KB, 91 pgs, 6/2005)
  Janice Nall, GSA
• Users, Usability, and You
  (MS PowerPoint, 3.70 MB, 104 pgs, 4/2005)
  Janice Nall, GSA