Usability Principles and Techniques
What It Is
Following basic usability principles and techniques is a best practice in managing your agency's website. Usability, as it relates to the web, is the measure of the quality of a user's experience when they interact with your website. See the Usability.gov website for a complete definition.
- Information architecture (IA) is how you structure the content and navigation on your site.
- Usability testing is one of the best ways to find out what is or isn't working on your site.
- Return on investment (ROI) and managing risk help you make the case for user–centered design to agency management.
Why It's Important
Research shows that people cannot find the information they seek on Web sites about 60% of the time. This can lead to wasted time, reduced productivity, increased frustration, and loss of repeat visits and money. See the Usability.gov website for more research on why usability is important.
Specific Requirements
OMB Policies for Federal Public Websites require agencies to (#1A) "to disseminate information to the public in a timely, equitable, efficient and appropriate manner" and (#2A) "maximize the quality, objectivity, utility, and integrity of information and services provided to the public." By following usability principles, you'll create websites that ensure your users can find what they're looking for and are satisfied with their experience.
How to Implement
- Research–based web design and usability guidelines (Usability.gov)
- Focusing on Top Tasks
- Web content accessibility guidelines from the World Wide Web Consortium (W3C)
Resources
- How to Increase Usability of Government Websites and Boost Your ROI
- Usability.gov is the primary government resource on usability, including the latest usability research and training opportunities.
- Web Manager University offers webinars, short seminars, and 1–day and 2–day courses on web usability, design, and other topics for web managers.
- User Experience Sub–Council provides leadership, networking, and collaborative opportunities for government usability analysts and web managers to increase the awareness and practice of user-centered design and share usability resources.
