Instructor Bio: Alex Langshur
Alex Langshur is the president and co–founder of PublicInsite, and is co–chair of the Web Analytics Association Public Sector Metrics Committee. Alex is a recognized expert in the use of benchmarking and web analytics to create richly detailed profiles of customers and stakeholders. His expertise is used to assist clients improve user satisfaction, foster site loyalty and generate desired outcomes. He is also pioneering efforts to adapt private sector web channel performance measurement frameworks to the unique challenges of the public sector context. Prior to PublicInsite, Alex was vice–president and co–founder of Consilium 2K, a consulting group that provided strategic Internet consulting, organizational change, information architecture and user interface design services for clients. Some of his major public sector clients include Transport Canada, Industry Canada, the Department of National Defense, Health Canada, the Public Health Agency of Canada, the Department of Foreign Affairs and International Trade, and the Federation of Canadian Municipalities. Alex has broad public sector experience, having held positions with several Canadian federal government departments, including Natural Resources Canada, the Privy Council Office and the Treasury Board Secretariat of Canada. He has been invited to present at conferences worldwide, has been called upon as an expert speaker for radio and print media, and has been frequently published in journals and magazines. Alex has lectured often on the subject of e–government and has been cited for the exceptional quality of his seminars and training programs.
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