Web Manager University – Fall 2008
Class Title: Advanced Search Engine Optimization
| Class Format: | Webinar | About our webinars |
| Instructor: | Adam Lasnik, Google | |
| Date: | Tuesday, September 9, 2008 | |
| Time: | 1:00 pm – 3:00 pm ET | |
| Place: | Online Webinar | |
| Fee: | FREE. You must be a government employee to register. |
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Webinar Description
This class will build upon the Basics of Search Engine Optimization (SEO) class by providing more in–depth strategies for optimizing your site for search engines. Now that you understand search engine basics, you're ready to delve deeper into areas of search engine accessibility, multimedia, sitemaps, page annotations, site security, and more. By learning these important techniques, you can vastly improve the public's ability to find government content.
What You'll Learn
This webinar will cover advanced SEO topics such as:
- Redirection: Are you moving pages from one part of your site to another... or even to a different domain? Discover the cautious–yet–effective method of making the move, and the ways to ensure your users and search engines don't get lost in the shuffle.
- Sitemaps: Learn about opportunities and limitations of sitemaps, an easy tool you can create to help search engines crawl your site more effectively. Find out what's truth vs. myth in how search engines find and index Web pages.
- Search Engine Accessibility: Discover how to better help search engine bots and your users find, see, and understand what's on your site, and fine–tune how you facilitate your users' interactions and communications online.
- Multimedia: Learn how to use Flash, video, and images on your site without totally baffling search engine bots and many of your users.
- Descriptions and Annotations: Learn how title tags, meta descriptions, and image annotations can make a substantive difference in the quantity and quality of your site's traffic.
- Site Security and Protection: There are some pages you do NOT want search engines indexing. Find out about different levels of protection, and also learn how to remove information that search engines have already indexed. Also, find out how to guard your site against unscrupulous Web e-mail spammers.
- Site Clinics: We'll examine two or three government sites, highlighting best practices and also pitfalls to help you improve your own sites.
During the webinar, you'll learn about many online resources that can help you gain insight into how users and search engines find and see your site's pages, and that can provide ongoing help to you as a government web professional.
Who Should Attend
Only government employees (federal, state, or local) may register for this class.
Because this is an advanced level class, you should have a basic understanding of search engine optimization and how search engines work. Preferably, you will have attended Web Manager University's Basics of Search Engine Optimization class ( in–person class or webinar), or have comparable training or experience.
You will benefit from the class whether you are a content or technical specialist (but note that several of the concepts will require some technical knowledge).
About the Instructor
Adam Lasnik is a search evangelist for Google Inc., As Google's first search evangelist, Adam is dedicated to building stronger relationships between Google and webmasters. Prior to joining Google in 2006, Adam held online communications and advertising positions at a mix of small and large companies. He was also an Interactive Strategist at the high tech PR firm Niehaus Ryan Wong, helping clients understand and leverage the power of online communities.
Throughout his career, Adam has written comprehensive search engine optimization reports, managed sponsored ad campaigns for Fortune 500 companies, and provided broad communications consulting to successful startup companies.
Adam earned a B.S. in Communications and Political Science from Northwestern University, and an MBA and J.D. from Indiana University.
