Web Manager University – Fall 2008
Class Title: Content ROT: How to Find and Treat It
| Class Format: | Seminar | |
| Instructor: | Christine Pierpoint, WelchmanPierpoint | |
| Date: | Thursday, November 6, 2008 | |
| Time: | 9:00 am – 12:00 pm ET | |
| Place: | Department of Labor | |
| Fee: | $50 federal, state, or local U.S. government; $75 for non–government |
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Seminar Description
Do you have redundant, outdated, and trivial (ROT) content on your website? If so, you need to find it and treat it before it wrecks your site's credibility. You don't need a full–blown content management system or a special application. What you need is a practical process for reviewing all your web content—regularly and systematically.
In this fast–paced, half–day seminar, you'll learn how to create an actionable plan for identifying and treating ROT content on your organization's website. Topics covered include:
- What is ROT and why you should care
- How do you go about tackling ROT in your organization
- Putting processes in place to avoid ROT build up in the future
Seminar Format
| Introduction to ROT |
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| 9:00 – 10:20 |
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Break |
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| ROT Planning and Execution 10:30 – 12:00 |
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Who Should Attend
This course is designed for web managers and content contributors who have a stake in maintaining site quality and user satisfaction.
Level of Seminar
Content is suitable for all levels, but the topics are oriented toward those who are new to ROT concepts.
About the Instructor
Christine Pierpoint is a principal of WelchmanPierpoint, a Web Operations Management consultancy based in Baltimore, MD. Christine's background is in the management of Web strategy development and execution. As an MBA, she combines business best practices with nearly 15 years Web experience to help clients align their Web operations with organizational objectives.
Her expertise involves working closely with senior managers to identify and address risks that lead to poor quality Web products. Over the years she has managed the development and implementation of numerous sites and brings practical insights into Web operations. She's developed proven methodologies for Web CMS product selections, ROT treatment, and content migration planning. Her experience in the federal sector includes recent work with the EPA, USDA and OCC.
As a vendor–neutral practice, WelchmanPierpoint Consulting provides clients with an objective approach to addressing challenges related to strategy, governance, execution, and measurement of Web efforts.
