Web Manager University – Fall 2009
Class Title: Best Practices of Search
| Class Format: | Webinar | |
| Instructor: | Marti Hearst | |
| Date | Tuesday, November 10, 2009 | |
| Time: | UPDATED TIME: 1:00 pm – 2:30 pm EST |
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| Place: | Online Webinar* | |
| Fee: | FREE | |
Best Practices of Search Webinar Recording
Best Practices of Search: Presentation Slides (PDF, 8.41 MB, 69 slides, Acrobat Reader required)
Best Practices of Search Transcript (PDF, 60.08 KB, 19 pages, Acrobat Reader required)
Webinar Description
A high–quality web site has excellent content, good information architecture, and usable, appealing graphic design. It's also well–integrated with a search system. This webinar will discuss how to design or adjust your site's content and information architecture so people can more easily search the contents of your site.
In addition to internal search, pages on your site also need to be found by major web search engines. This webinar will also discuss how major search engines "crawl" your site and how you can adjust your site design to optimize how people find your content via major commercial search engines.What You Will Learn
- The webinar will cover:
- How to rewrite and restructure your web content to improve its search ability, both for internal and external search.
- How to integrate feeds and databases into search.
- How to use search tools supplied by usa.gov.
Who Should Attend
Web managers and content managers, Usability specialists interested in search interface, and anyone interested in improving web content for better search.
Level of Course
Beginner to Intermediate
This course is for those who want a broad overview of search and search engine optimization. We encourage both those who are new to the subject and those who want a refresher to hear the latest search trends and best practices.
About the Instructor
Prof. Marti Hearst is a professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. Her primary research interests are user interfaces for search engines, information visualization, natural language processing, and empirical analysis of social media. She has just completed the first book on Search User Interfaces.
Prof. Hearst received BA, MS, and PhD degrees in Computer Science from the University of California at Berkeley, and she was a Member of the Research Staff at Xerox PARC from 1994 to 1997.
Prof. Hearst has served on the Advisory Council of NSF's CISE Directorate and is co–chair of theWeb Board for CACM. She is a member of the Usage Panel for the American Heritage Dictionary and is on the Edge.org panel of experts. Prof. Hearst is on the editorial boards of ACM Transactions on the Web and ACM Transactions on Computer-Human Interaction and was formerly on the boards of Computational Linguistics, ACM Transactions on Information Systems, and IEEE Intelligent Systems.
Prof. Hearst has received an NSF CAREER award, an IBM Faculty Award, a Google Research Award, an Okawa Foundation Fellowship, two Excellence in Teaching Awards, and has been principle investigator for more than $3M in research grants.
Prof. Hearst was for many years a researcher in the QCA group at Xerox PARC, and before that a member of the BAIR group in graduate school.
