Web Manager University – Fall 2009
Class Title: Creating Web Metrics Reports that Rock
| Class Format: | Webinar | |
| Instructor: | Jennifer Veesenmeyer | |
| Date | Wednesday, October 7, 2009 | |
| Time: | 1:00 pm – 3:00 pm EST | |
| Place: | Online Webinar* | |
| Fee: | $50 for federal, state, or local U.S. government employees; $75 for non–government participants | |
Webinar Description
A great web metrics report can be a powerful tool to communicate business insights. In this webinar, Jennifer Veesenmeyer will share her best tips for creating engaging reports that tell a clear, compelling story. This fast–paced session will cover everything from soup to nuts, including how to think strategically about which metrics to report, how to create meaningful graphs, and how to write concise, persuasive analysis. You will leave this webinar armed with dozens of practical tips for creating web metrics reports that dazzle your bosses, amaze your colleagues, and channel your inner metrics rock star
Why You Should Attend
When it comes to explaining value to your bosses, sometimes numbers speak louder than words. Learn how good metrics can help you build a strong business case for your web efforts.
Who Should Attend
This webinar is designed for web managers who are responsible for web metrics reporting. It requires knowledge of basic web metrics (such as the difference between visits and visitors) and Excel. Because the webinar will be business–oriented, technical knowledge of specific web analytics tools is not required.
Level of Course
Intermediate
About the Instructor
Jennifer Veesenmeyer is the VP of Analytics at Stratigent, a marketing analytics consulting firm. She works with enterprise–level companies to create actionable KPIs, meaningful reports and dynamic dashboards.
As a thought leader on the topic of meaningful reports, Jennifer has presented at numerous industry events such as the eMetrics Summit, Online Marketing Summit, OMMA Global and Target Marketing's Gurus of Online Optimization tour.
At one time she held the distinction of being the highest ranked speaker in the history of eMetrics Summit (and may still hold the title). Jennifer is also a popular instructor for the Web Analytics Association's Site Optimization base camp training. However, she is probably best known for her Pimp Your Reports workshops. Jennifer holds a BA degree from University of Northern Michigan and an MA from Purdue University.
