2008 Government Web Managers Conference Agenda for Day One—May 5
Note: You do not have to sign up or indicate in advance which tutorials or breakout sessions you will be attending.
12:00–1:00 |
Visit our exhibits area and learn about some exciting new initiatives and products that other government web managers are using.
- Web Chat (Jacob Parcell, Federal Citizen Information Center, National Contact Center)
USA.gov is piloting this new channel to communicate with citizens. Web chat (RightNow Technologies) allows customers to ask a question about federal agencies, programs, benefits, or services. Service representatives answer these questions via web chat. Learn the best practices for implementing web chat with your agency.
- CDC.gov and Web 2.0: CDC's Interactive Media Activities
(Erin Edgerton and Kathleen Carey)
CDC is working to deliver public health science, information, and tools when (24/7), where (home, work, mobile, etc.), and how (print, multimedia, mobile, multiple languages, etc.) the public wants them. Join us at the CDC booth to see examples of CDC's interactive media activities and new features of CDC.gov's user–centered website.
- Web Analytics Dashboards (Tim Evans, SSA)
- Search Mashups (Carter Raines, USASearch.gov)
- Web 2.0 and Earth Month (Jeffrey Levy, EPA)
- WebContent.gov Usability Test using the Usability Testing Environment Tool (Nicole Burton and Natalie Davidson, USA.gov Web Best Practices Team)
The Web Best Practices Team will gather web manager demographic data and conduct usability tests on Webcontent.gov using the Usability Testing Environment (UTE) software.
1:00–4:00 |
Concurrent Tutorials Sessions |
| 2:30–2:45 | Break (Tutorial Sessions resume after the break) |
T–A: Social Media Tutorial: Success Stories Across Government
Has government entered the world of RSS feeds, blogs, wikis, photo and video sharing, podcasts, social networks, social bookmarks, mash ups, widgets, virtual worlds, and eGames? Yes, yes, yes... in every case, yes, government has. For each of these web 2.0 technologies, you will:
- Learn what each technology means (in non-technical language)
- See government examples
- Hear the issues and solutions
- Discuss opportunities and potential for your organization and governmentwide
- Leave the session with practical ideas on how you can move ahead to the next steps that make sense in your environment.
Speakers: Bev Godwin, USA.gov; Gwynne Kostin, DHS; Jeffrey Levy, EPA; Janice Nall, CDC; and Susan Turnbull, GSA.
T–B: Top Metrics for Top Tasks
Visitors to government websites expect to efficiently and successfully accomplish their tasks—whether it's commenting on a regulation, applying for services, or checking the weather. They may be "looking for information," but ultimately they're looking for specific information to complete a task. The challenge is to orient your site around your customers' tasks while understanding the many competing priorities and goals that exist for any agency website. In this session, you'll learn strategies for doing both.
The first step in this process is to collect metrics to help you identify your customers and their top tasks—and how that fits with your agency's own strategic goals. Web analytics data, more so than ever before, can be used to inform decisions and assess outcomes. For example, how do you present agency strategic goals in a way that is meaningful to your users? How to you balance agency "marketing" with quick and easy access for completing top tasks? What ARE those top tasks, anyway?
In this tutorial, attendees will learn how to use a metrics worksheet to document a combination of metrics from various sources (your agency's strategic plan, customer survey data, search terms, web log analysis, etc.). You then use this inventory of data to define and prioritize your top customer tasks, and develop performance metrics to evaluate how well your customers can complete them. You'll also hear strategies and examples from your fellow web managers about how to successfully highlight top tasks without sacrificing an engaging, attractive online presence.
Speakers: Joe Pagano, Library of Congress; Tim Evans, SSA; Brian Dunbar, NASA; Nicole Burton, GSA
4:00–5:00 |
Networking Reception |
| We listened to your suggestions from last year's workshop and have added an opportunity to network with your fellow web managers. The reception will include light hor d'ouevres and a cash bar. Come and enjoy the Cinco De Mayo festivities! | |
5:00–6:00 |
Web Managers Best Practice Awards |
Web Managers Best Practice Awards
For the third time, our community will recognize best-in-class federal websites that demonstrate best practices we can all replicate. This year's awards program will recognize agencies that have made it easy for customers to complete their top task online. Winning sites will be selected based on how successful they are at helping their customers' accomplish their top tasks. Learn more about the 2008 Web Managers Best Practice Awards.
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Page Updated or Reviewed: May 13, 2008
