2009 Government Web Managers Conference Agenda for Day One—April 28
Note: You do not have to sign up or indicate in advance which tutorials or breakout sessions you will be attending.
| 8:00 – 9:00: | Registration |
| Location: | 3rd floor of Marvin Conference Center, outside the Grand Ballroom |
Welcome to the 2009 Government Web Managers Conference! Check in at the registration table to pick up your conference materials and name tag.
| 9:00 – 9:15: | Introduction and Welcome by Martha Dorris, Acting Associate Administrator of the Office of Citizen Services and Communications, GSA |
| Location: | Grand Ballroom |
Martha will kick off the conference and welcome the attendees. She will get us energized and share details of what we have to look forward to during the conference.
| 9:15 – 10:30: | Plenary Session: Vivek Kundra, Federal Chief Information Officer and Director E–Government and Information Technology and Macon Phillips, Director of New Media at the White House |
| Location: | Grand Ballroom |
Discussion with Vivek Kundra and Macon Phillips
Vivek Kundra and Macon Phillips will start the conference by sharing their vision for a new era of online government. They will give us an inside look at the goals of the new Administration and how we can work together to meet the needs of America. This session will be a great way to get discussions started—don't miss it!
| 10:30 – 10:45: | Plenary Session: Break |
| 10:45 – 12:00: | Plenary Session: Plenary Session: Katie Stanton, Director of Citizen Participation for the White House, and Bev Godwin, Director, Online Resources & Interagency Development, White House |
| Location: | Grand Ballroom |
Citizen Participation and Engagement
Hear about new initiatives to engage the public online, and what you can do at your agency to build greater participation with your target audiences. Katie Stanton and Bev Godwin will share experiences of increasing public engagement, including "Open for Questions," an online town hall between the President and people across the country. Bring your questions to discuss the opportunities and challenges for building communities online.
| 12:00 – 1:00: | Lunch (Provided) |
| Location: | Tent on Outdoor East Terrace, next to the Grand Ballroom |
Take this opportunity to eat, mingle and share ideas with your colleagues and discuss the conference.
| 1:00 – 2:15: | Concurrent Breakout Sessions |
1–A: The ROI of Usability, Government Style: How to Demonstrate the Value of User–Centered Design within your Agency
Location: Continental Ballroom
If your site is hard to use, people won't be able to complete their task or find what they were looking for. Usable designs not only make people happy, they are good business. Carmen Marco, Web Manager at the FAA, explains how good usability means a good Return on Investment (ROI), ensuring taxpayer dollars are wisely spent. Minimize support, training, development and maintenance costs, and improve productivity and operational efficiency. Make a case for usability at your agency, improve your designs, and demonstrate ROI–government style.
Speakers: Mary M. Michaels, Human Factors International (HFI), and Carmen Marco, Web Manager at the FAA
1–B: Are You Ready for the Mobile Web?
Location: Auditorium
The "mobile web" is exploding, and many people around the world now use mobile devices as their primary mode of web access. Is your agency ready for this mobile explosion? Learn lessons from your colleagues that will help you effectively deploy government web content to your mobile customers. Lovisa Williams from the State Department will discuss the State Department's success in the mobile arena. NOAA will demo their latest mobile web2.0 application, and talk about mobile web 1.0 and 2.0.
Speakers: Lovisa Williams, State Department and Mike Doney, National Oceanic and Atmospheric Administration
1–C: Finding Your Social Media Niche: Strategic Tactics on Using Social Media
Location: Grand Ballroom
Social media is one of the hottest topics among web managers. Each agency struggles with how to use it and what applications to use within their agency. Jed Sundwall and Lee Vann of the Captura Group will talk about some of the most important social media tools and examples of how different federal agencies are strategically using them. Janice and Erin will share their experiences in developing the CDC's very successful social media campaign. Hear how they carefully mapped out their social media plan and implemented it.
Speakers: Janice Nall, CDC, Erin Edgerton, CDC, Jed Sundwall, Captura Group, and Lee Vann, Captura Group
| 2:15 – 2:30: | Break |
| 2:30 – 3:45: | Concurrent Breakout Sessions |
2–A: Rethinking Section 508 Compliance: Improving Web Accessibility in the Public Sector. Case Study – Social Security Administration (SSA)
Location: Auditorium
Learn how the Social Security Administration integrates accessibility best practices into content development. Too often, accessibility is an afterthought in web design, resulting in costly remediation and poor usability outcomes. The SSA approach helps web managers easily comply with Section 508, by putting the power to develop accessible outcomes in the hands of web designers. This session will explain SSA's best–practices–driven approach to planning, designing, developing, and testing accessible web sites, interactive web based applications, electronic documents, and multimedia applications. Also learn how to tell where automated compliance testing tools stop and where manual testing should begin.
Speakers: Robert Baker, SSA Section 508 Coordinator and Sandy Wieprecht, SSA Section 508 Testing & Consulting Team Leader
2–B: Deliver Great Video Content in the YouTube Age
Location: Grand Ballroom
In the age where you can find videos on just about every topic on YouTube, federal agencies are looking at the best ways to integrate video into their own sites and support their users' top tasks. Come hear success stories from the White House and other agencies, and how they're meeting the challenges of developing and maintaining their online video content. The panel will show brief examples, discuss best practices for visual storytelling, and will encourage lots of discussion with attendees.
Speaker: Jason Djang, White House Video Director, Jeremy Swan, National Institutes of Health, Jeremy Ames, Environmental Protection Agency, and Denise Kennedy, formerly Labor Department
2–C: Web Governance for the Federal Sector
Location: Continental Ballroom
The lack of web governance in the federal sector is a fundamental challenge to improving the quality of agency websites. Interagency and cross–departmental debates over who is in charge of websites and web sub–sites proliferate. Even where these debates have subsided, there is often still an inability to effect full-site change to improve the citizen's online experience with their government. In most cases, limitations are organizational, not technical.
In this session, Lisa offers a basic definition of web governance and distinguishes it from web strategy and tactics of website and web team management. She'll outline two different approaches to federal web governance and point out the pros and cons of each model. Lisa will also offer her views regarding where web policy should be set and how a common set of web standards can enable collaboration. Lisa will leave participants with a set of immediate steps for our community, to facilitate a more mature approach to web governance, both within agencies and across government.
Speaker: Lisa Welchman, Founder, WelchmanPierpoint
| 3:45 – 5:00: | Networking Reception |
| Location: | Tent on Outdoor East Terrace, next to the Grand Ballroom |
Wind down and relax with your fellow Web Managers while enjoying light hors d'oeuvres and a cash bar. Discuss the events of today and what to look forward to on Day 2 of the conference. Spring Fever is upon us!
Read agenda for Day Two—April 29
Return to Government Web Managers 2–Day Conference
See full bios of all of our exciting 2009 conference speakers.
