Our blog

Welcome to the new USAGov blog. Here you’ll find insights about the digital front door to the government and learn more about our efforts to improve the public’s experience with government.

One of the most important rights of American citizens is the right to vote. It is the foundation of our democracy, and in many ways, the basis of our government. This is why the team at USA.gov is excited to announce the launch of vote.USA.gov.

USA.gov is an interagency initiative administered by USAGov, a division of the U.S. General Services Administration’s Office of Citizen Services and Innovative Technologies. USA.gov helps connect visitors to important government services and related resources.

Personas are fictional characters that describe an organization’s customer behaviors, emotions, attributes, motivations, and goals. They are an important tool to share customer insights and understanding across an organization. Personas also serve as a check to make sure your organization’s actions meet the needs of the majority of customers, including visitors to your website, contact center, in-person visits, and interactive voice response (IVR) self service customers.

While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity.

In the last six months of 2014, Pinterest increased its membership by 57%, while Facebook and Twitter only grew by 6% and 18%, respectively.

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services.

Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They typically contain elements such as the customer’s attitudes, emotions, and needs.