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The Emerging Leaders Program (ELP) at GSA is a two-year Pathways program for recent graduates to transition from college to a career in government. Each participant rotates through up to seven different offices within the agency, working closely with team members and learning about the work before being permanently placed. The program offers networking opportunities, in-depth trainings on technical and leadership skills, and previews a variety of career tracks.

Here are some key things I've learned while leading the outreach team — from sprint lengths and editorial calendars, to meeting overload and how to learn to lead more effectively.

When the content team wrapped up researching and drafting the Disability Services section, our UX team did two usability tests to determine how the new information should be organized in order to make it as easy to find as possible.

Creating a single piece of content is one thing, but creating a whole new section for our website is quite another endeavor — especially when it needs to address a gap in government information. It takes time and resources to produce the content, test the sections, and build the infrastructure. This blog post is the first in a series about that process.

Last year, I shared a new KPI that we were piloting — the content efficiency metric. 

This is a metric that measures how much our audience uses our content, in relationship to the amount of  content we are spending time and energy maintaining. 

Our hope was that the KPI would help guide our work choices in a handful of areas: