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After our content team moved to a more agile method of working, we also started to look at the metrics we use to measure the success of our work. To help us with that, our analytics team developed a new metric we’re experimenting with called the content efficiency metric.

The mission of USAGov is to make vital information and services accessible to the American people, and we’re always seeking innovative new ways to further that goal. Last year, we initiated an effort to explore methods of getting feedback from the public about their experiences accessing key government services.

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process.

We hoped operating in a more agile manner would help us address some of the challenges we were facing as a team:

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not.

We had to tackle several things at the start of this project:

So, you've probably heard: We have a new name.

In September, we officially unveiled the USAGov parent brand. And then last month, we launched a new online exploratory landing page. We'd like to devote a little time here to talking about this branding change — from the background and research that went into the decision, to where we hope to go from here.

For starters: What name did USAGov replace?