There are 11.7 million + reasons to be on Twitter - the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and target your messages via Twitter chats?
Our blog
Learn about the priorities, research, challenges, and great discoveries that shape the way USAGov connects people with government services and programs. Select year and/or month to see the blog entries from the selected year/month.
#SomosSocial: Bilingual Twitter Chats - How to Do Them Effectively
Meeting Video Accessibility Standards - A Case Study
Exploring and capturing interesting government careers is at the heart of Kids.gov’s content marketing strategy. Original scripting, curating through our various publishing channels, and promoting become the lifecycle of every video that we create.
Learning How to Build a Better "Front Door" for the Federal Government
Over the last several months, staff from General Service Administration’s USAGov and 18F teams have been talking to Americans around the country about the good, the bad, and the ugly of interacting with their federal government. The goal of the research is to gain a better understanding of how we can build a better "front door" to the federal government by building new digital services and enhancing existing ones.
Over the next few months, we'll share what we're doing and learning with a series of blog posts.
Transforming How the Government Interacts with the Public
The government, and its services, are complicated to navigate. USAGov is working to change that. Over the years, we’ve evolved from providing information in print and launching a web portal to answering people's questions on social media and embracing content marketing. We serve as a guide to government information and services, and we are doing it in both English and Spanish.
Historic Tenure Ends After Almost Half Century with the Government
In 1975, Warren Snaider was a few years into his job at GSA’s two-person Federal Information Center in Sacramento, Calif., when he was confronted by a man wearing a suit and tie and obviously carrying a gun. The federal office was located inside the U.S. courthouse and the metal detectors had not yet arrived in the aftermath of the attempted assassination of President Ford.