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Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public.  

Earlier this year, we dramatically overhauled both the content and design of USA.gov and GobiernoUSA.gov. On the back end, we moved to a structured content model that allows content to be created once and used everywhere. We also reorganized teams to support all of these changes.

We at USAGov are thrilled to be included as the premier commitment in the National Action Plan for Open Government.  For government to truly operate as a transparent, efficient and responsive system, its information and services must be citizen-centered and pre-emptive.  That’s our commitment to you.

The answer may surprise you. It takes time, resources and actual money. Why prepare a video for something that can be written about and released in a shorter time span at a much lower cost? This question is now the new normal. But are we asking the right question?

Welcome to the new USAGov blog. Here you’ll find insights about the digital front door to the government and learn more about our efforts to improve the public’s experience with government.