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To help make the voting process accessible to everyone who is eligible, vote.gov works with state election offices, federal agencies, and non-partisan organizations to create a national source of accurate voting information and clear registration instructions in multiple languages.

The vote.gov website is the primary authoritative non-partisan resource for voting information for the public from the federal government. We help people register to vote in their state and work to break down barriers for all voters regardless of background, socioeconomic status, race, ethnicity, national origin, or age. We provide content in 12 languages, with more to come. 

Last fall we announced the release of beta.USA.gov and beta.USAGov en Español to the public. After six months, we’re excited to share that those beta sites are now the new USA.gov and USAGov en Español. But we’re not finished. As we hear from users and collaborate with federal agencies, we’ll continue to develop better ways of providing a more seamless government experience for the people we serve. Here are some of the things we’ll be working on in the future:

USAGov is committed to providing an excellent omnichannel customer experience (CX) for users. One way we do this is by using the content on our websites to power the USAGov Contact Center’s knowledge base. This allows our contact center agents and website visitors to read and rely on the same information to find answers to questions about government benefits and services. 

Once USAGov launched beta.USA.gov and beta.USA.gov en Español, the outreach team had to market the new websites to the public. After years of connecting people to government information through social media, email marketing, featured content, and events, we used that expertise to get more eyes and action on the beta sites and encourage users to share their feedback. 

But what was different about the beta outreach campaign? Here are the three main ways the team changed their approach for this new and exciting opportunity: